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The Business of Coaching®
Third Edition
Table of Contents
Introduction
section one
LAYING THE FOUNDATION
1: Your Recipe for Business Success
Before We Start Cooking
The Ingredients
2: Crafting Your Business Vision
A Vision's Purpose
Dig Deeper to Turn Up the Passion
The Quest for "Right"
3: Being an Empowered Business Owner
The Power of Our Thoughts
Collapsing Success and Greed
CEO Images and Stories
Designing Your Unique CEO
Knowing Your Value
4: Creating Your Business Plan
Purpose of a Business Plan
Business Plan Overview
Should You Be Self-Employed?
section two
COVERING THE LEGAL BASES
5: Which Business Structure?
Sole Proprietorship
Partnership
Limited Liability Company (LLC)
S-Corporation
C-Corporation
Limited Liability Partnership (LLP)
Changing Structures
6: Insurance
What Insurance Do You Need?
Finding the Right Insurance Agent
Insurance Terminology
General Business Liability Insurance
Business Property Insurance
Automobile Insurance
Business Interruption Insurance
Bundled Insurance Plans
Health Insurance
Disability Insurance
Professional Liability Insurance
7: More Government Hoops
Fictitious Business Name
Employer Identification Number
Licensing and Permits
Zoning Requirements
section three
FINANCIAL MATTERS
8: Money Management
Record Keeping
Budgeting
Financial Accounts
Invoicing
Accounts Receivable
9: Business Taxes
Business Deductions
Estimated Tax Payments
1099 Forms
Annual Filing
Self-Employment Tax
10: Retirement Plans
SEP-IRAs
Keogh Plans
SIMPLE IRAs
Employee Funded Plans
section four
MARKETING AND COMMUNICATION
11: Your Marketing Plan
Self-Assessment
Defining Your Niche
Short-Term Business Goals
Short-Term Action Plan
Marketing Activities
12: Building Your Brand
What Is a Brand?
Developing Your Brand
Putting Your Brand to Work
Your Business Name
13: Marketing Materials
Elevator Speech
Business Card and Logo
Brochures
Introductory Letters
Fliers and Information Sheets
Business Web Site
14: Effective Networking
Finding the Venues
Event Preparation
Attending Events
After the Event
section five
AROUND THE OFFICE
15: The Transition to Self-Employment
The Structure of Work
Work Schedule
Time Management
Increasing Efficiency
Addressing Procrastination
16: Business Contact Information
Street Address
Business Phone
Fax Number
Internet Access
Internet Service Providers
Types of Internet Connections
Email Accounts
Domain Names
Web Hosting
17: Designing Your Office
Managing the Paperwork
Office Equipment
Office Ergonomics
Index
About the Author