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The Business of Coaching®
New Fourth Edition!
Many NEW and EXPANDED sections!
Table of Contents
Introduction
section one
LAYING THE FOUNDATION
1. Your Recipe for Business Success
- Before We Start Cooking
- The Ingredients
2. Being an Empowered Business Owner
- Should You Be Self-Employed? EXPANDED!
- The Think-Be-Do Model (part 1) NEW!
- The Power of Our Thoughts
- Collapsing Success and Greed
- CEO Images and Stories
- Designing Your Unique CEO
- Partnering and Collaborations
3. Transition to Self-Employment
- Structure of Work
- Work Schedule
- Time Management
- Increasing Efficiency
- Using Virtual Assistants NEW!
- Addressing Procrastination
4. Crafting Your Business Vision and Business Plan
- A Vision's Purpose
- Dig Deeper to Turn Up the Passion
- The Quest for "Right"
-
Purpose of a Business Plan
- Business Plan Overview
section two
COVERING THE LEGAL BASES
5. Which Business Structure?
- Sole Proprietorship
- Partnership
- Limited Liability Company (LLC)
- S-Corporation
- C-Corporation
- Limited Liability Partnership (LLP)
- Changing Structures
6. Insurance
- What Insurance Do You Need?
- Finding the Right Insurance Agent
- Insurance Terminology
- General Business Liability Insurance
- Business Property Insurance
- Business Interruption Insurance
- Bundled Insurance Plans
- Professional Liability Insurance
- Automobile Insurance
- Health Insurance
- Disability Insurance
- Long-Term Care Insurance
NEW!
7. More Government Hoops
- Fictitious Business Name
- Employer Identification Number
- Licensing and Permits
- Zoning Requirements
section three
FINANCIAL MATTERS
8. Money Management
- Your Relationship With Money NEW!
- Knowing Your Value NEW!
- Record Keeping
- Budgeting
- Financial Accounts
- Invoicing
- Accounts Receivable
9. Business Taxes
- Business Deductions
- Estimated Tax Payments
- 1099 Forms
- Annual Filing
- Self-Employment Tax
10. Retirement Plans
- SEP-IRAs
- Keogh Plans
- Individual IRAs NEW!
- ROTH Accounts NEW!
- SIMPLE IRAs
- Employee Funded Plans
section four
MARKETING AND COMMUNICATION
11. Your Marketing Plan
- Self-Assessment
- Marketing Activities EXPANDED!
-
Short-Term Business Goals
- Short-Term Action Plan
12. Attracting Clients NEW!
- Think - Be - Do Model (part 2) NEW!
- Introducing Coaching and Yourself NEW!
- Sample Sessions NEW!
13. Effective Networking
- Finding the Venues
- Event Preparation
- Attending Events
- After the Event
- Virtual Networking NEW!
14. Defining Your Niche EXPANDED!
- Why Niche? NEW!
- Sources of Niches NEW!
- Choosing Your First Niche NEW!
- Niche Evolution
NEW!
15. Building Your Brand EXPANDED!
- What Is a Brand?
- Developing Your Brand
- Putting Your Brand to Work
- Your Business Name
16. Marketing Materials EXPANDED!
-
Elevator Speech
- Business Card and Logo
- Online Presence (LinkedIn, Facebook, Twitter, etc.) NEW!
- Business Web Site
- Blogs, Articles and Ezines NEW!
- Brochures and
Introductory Letters
- Fliers and Information Sheets
section five
AROUND THE OFFICE
17. Designing Your Office
- Business Contact Information
- Communication Technology NEW!
- Day-to-Day Tasks
Index
About the Author